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Boomerang, Don't Ricochet your Web Site Visitors
You don't win your visitors' trust right away. It may take from 4-7 visits before they buy. You must always give them a reason to buy, and not offend them in any way because they will ricochet to other sites. Here's some things I do to get people to keep ...
How to Analyze Your Web Site Traffic (Part 3)
How to Analyze Your Web Site Traffic (Part 3 of a 3 Part Series)Copyright 2009 by Herman Drost In Part 2 of this series, we discussed some of the ways to track your web site visitors. Now we will take a look at: 4. Web Traffic Analysis SoftwareThese are ...
How to Choose a Reliable Web Host ?
The first thing you should do before beginning your search for a reliable web host, is to make a list of your specific web hosting needs. How much space will you need? How much transfer allowance? How many emails? Will you need a database? Will you need a ...
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If you run a website hosting business, you already know the challenges in the business. Thousands of competitors are just a click away, ready to undercut your price.
Potential customers see hosting as a
commodity and shop by price. Several directories like
Host review, Ace hosts and Host index make it easy to comparison shop.
How can you get more profits from your business under these conditions?
FIRST, GET THE CUSTOMER
Calculate the lifetime value of your customer. For example, let's say the average customer stays with you for 15 months and pays 16.95 a month. That means their lifetime value to your company is $254.25. So every customer you acquire makes your business (on average) $254.25.
If a visitor comes to your website, then leaves to comparison shop, you have more than likely lost that sale. Have you invested in sales copy that compels your visitors to buy from you? Does your website help him to see that you are the best choice for his situation? Showcase your credibility, guarantee services and offer incentives to try your service. Make it easy to buy from you.
NEXT, KEEP THE CUSTOMER
Because each customer is hard-won and the value of the customer is so high, you'll want to make sure you have the support services that keep your customers happy.
Once a customer leaves you for another website host, he's gone forever. You probably already make customer service a priority, with email answered in a timely fashion and well-trained technical support. Go the extra mile. Don't wait for customers to contact you. Ask your customer how you're doing.
THEN, SELL MORE TO THE CUSTOMER
The customer has already bought from you. There is familiarity and trust. You can easily offer complimentary items to your current customer list.
The major concern of your customer is how to succeed online. It's easy to offer online marketing tools, ebooks and additional services. It can be as simple as joining an affiliate program for an item your customer may need, then making him aware of the item.
Focus on these 3 areas, getting the customer, keeping the customer and selling more to him. You'll enjoy higher profits in your website hosting business.
Raynay Valles is a Marketing Specialist and author of Profitable Website Hosting. Find out how to get the report at http://www.jawdrop.com/ebooks/webhosting.html.
HostingChecker.com - help for all your web hosting needs. |
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Internet stocks bounce backUSA TODAYApple has been a huge driver for the Internet 50 index. Apple has been a huge driver for the Internet 50 index. The market's surge that started in January has now pushed the Dow Jones industrial average to its highest point since May 19, 2008, ...and more » |
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